Our History

Providing High Quality Soybean Products Since 1991


Our Beginning

Quality Roasting began in Valders, Wisconsin with a simple goal: to supply roasted soybeans for local dairy cows. Since our start in 1991 we’ve expanded our footprint, setting up multiple manufacturing sites to meet the need for high quality soybean products. What started with a storage space for 4,000 bushels has now expanded to over 2.5 million bushels across Wisconsin and Michigan.

Our Products

Our unique, all-natural approach to soybean processing distinguishes our products in the marketplace. By heating and mechanically pressing the soybeans, also known as expeller pressing, we ensure a chemical-free method that preserves the natural integrity of our products. This process, enhanced by our computer-controlled operations and a comprehensive quality assurance program, allows us to consistently deliver safe, nutritious, ingredients. 

As we’ve continued to grow, we’ve expanded our line of feed products – now offering a range of feed ingredients for dairy, monogastric, and organically fed livestock. Our signature product, Exceller Pro (previously known as Exceller Meal) is the preferred choice for dairy producers and animal nutritionists. Learn more about our feed ingredients at the Exceller Website

In 2018, we embarked on a new venture by producing an all-natural, food-grade soybean oil designed for human consumption. Recently, we’ve taken it a step further by packaging our oil right at the source in Valders, WI, making our 35# jugs of expeller-pressed soybean oil the perfect choice for deep frying and sautéing in the restaurant industry.

Our Growth and Partnerships

Our growth is driven by our dedication to locally sourced, and high-quality products. We value our long-standing partnerships with local farmers, grain elevators, and feed dealers, which have been key to our success for over 30 years.


Our Commitment

We are committed to providing safe and nutritious soy-based products to support the health and performance of food animal production. Our processing methods ensure consistent quality and high nutritional value in our products.


A Family Legacy

We are proud to be a local, family-owned business. As we’ve grown, our family has grown with us. Now, the second generation is stepping up, bringing new ideas and energy while keeping our core values of growth, quality, and community.


Thank You

Our story is about more than soybeans; it’s about the people – our team, our community, our farmers, and our customers. We are immensely grateful for the incredible growth we’ve achieved over the years. We’re excited about the future and remain dedicated to providing the best products and support to our rural communities. Quality Roasting remains a proud, family-owned and operated business from the very beginning. Thank you for your unwavering support.